Design and Strategy
1998
1. Introduction
European culture – and by extension, Western civilisation – has its initial foundation in Greece, specifically in the Athens of the 5th century B.C. Today, twenty-five centuries later, at the beginning of the third millennium, the influence of this foundation continues to permeate innumerable aspects of our daily life. Architecture, thought, religion and our conception of the world in general all owe a debt to Greek culture, whose heritage emerges even in everyday speech. Many words in European languages come from the Greek, including, for example, the word “strategy”, which forms a part of the title of this essay. It comes from “strátegos”, which means general, army leader.