Bibliography

WRITINGS/BOOKS

1979
Translation of Martin Heidegger’s “On the way to language”
1981
Representation/Reproduction: the variable significance. Private publication
1984
About the teaching of graphic design.
1987
Translation of Martin Heidegger’s “Releasement”
1988
The design boom. El País, Barcelona
1989
A museum in Athens. On magazine, Barcelona
1990
On animals and foolishness: on the “animalization” of graphic design
1991
A rare bird: a designer who thinks. On magazine
1991
Miss trademark: another beauty contest.
1991
Translation of Otl Aicher’s article: Communication and Medicine: The eye. On magazine
1993
The number Four. Private publication
1994
On Otl Aicher
1994
About style. On magazine
1995
A trademark system (method for the develoment of naming)
1997
Design and its function. Tipográfica magazine, Buenos
1997
The relationship between design education and professional practice.
Tipográfica magazine
1998
The essence of design. Tipográfica magazine
2000
Translation to Spanish of Otl Aichers book, Analogical and digital.
Gustavo Gili Publisher. Barcelona
2001
The shipwreck of design.
2001
The design of the Euro banknotes. Tipográfica magazine
2002
On Design. Hypothesis Collection. Gustavo Gili Publisher
2002
Signs accross Europe.
2002
The failure of the euro banknotes design. La Vanguardia, Barcelona
2003
Design and its universal meaning
2003
The field and the water wheel. Private publication
2004
Art is art, design is design. In Art=Design?, Gustavo Gili Publisher
2005
Confessions of a pathologically erotic typographer
2005
Introduction to Adrian Frutiger’s book: Reflections on symbols and types. Gustavo Gili Publisher
2006
Design programs. Tipográfica magazine
2006
The design of the graphic and the non graphic corporate identity.
2007
On the beautiful and the adequate. In The beauty of things, Gustavo Gili Publisher
2007
The subject as a project. Tipográfica magazine
2008
Design as the disease of objects. Foro Alfa
2009
A “Suma cum laude” to mediocrity. On the design of the Euro banknotes.
Foro Alfa
2009
Design as a universal concept. Definitive version.