Zimmermann Asociados

1998

1. Introduction
European culture – and by extension, Western civilisation – has its initial foundation in Greece, specifically in the Athens of the 5th century B.C. Today, twenty-five centuries later, at the beginning of the third millennium, the influence of this foundation continues to permeate innumerable aspects of our daily life. Architecture, thought, religion and our conception of the world in general all owe a debt to Greek culture, whose heritage emerges even in everyday speech. Many words in European languages come from the Greek, including, for example, the word “strategy”, which forms a part of the title of this essay. It comes from “strátegos”, which means general, army leader.

Continue reading >

Published in the tipoGráfica magazine in 2006

Intro
This analysis of the design of graphic corporate images and non-graphic images, proposes an in-depth review of the concept of design. The differences between the image a company transmits and how it is actually perceived shows that it is possible to design aspects other than just signs and objects.

The design of the graphic and the non-graphic corporate image
All of us have, for different reasons related to our everyday lives, some form of contact with companies, banks, institutions, department stores and municipal or government offices, in order to buy something, pay a debt, learn about public events, or for multiple other reasons. It may be face-to-face contact between a citizen and an employee or official of a company or institution of some sorts, or it may be communication by phone or in writing.

Continue reading >

1991

As every year, the Graphic Design Association ADG-FAD of Barcelona, Spain, has emitted a call to designers, illustrators and advertising agencies to present projects for the competition of the well-known Laus Award.

This past February the names of the award winners of the different categories were made public. It has to be said here, that not too long ago a clear difference has finally – and fortunately – been established between graphic design and advertising projects, which has led to the constitution of a double jury, one for each of these disciplines. This shows that the nature of graphic design and of advertising, though pursuing similar ends, start from different inicial assumptions, has finally seen the light in the professional establishment. The merit to have been able to make this absolutely necessary distinction, is entirely due to the ADG-FAD Association.

Continue reading >

Published in ON magazine, 1989

Whoever has gone to Athens will no doubt have visited the National Archaeological Museum, where some of the greatest works of art of ancient Greece are exhibited. The breathtaking collection of cycladic art, with the small lute player as an absolute masterpiece, is a delight for the eyes and the spirit. The golden jewels and masks found by Schliemann in the royal graves of Mykene give testimony that Homer did not exagerate when he sang the power and wealth of Agamemnon. In another room the incomparable Poseidon of 460 B.C., is the majestic symbol of the plenitude of the golden Periclean age of Athens. As to the rest, the oeuvres exhibited in the other rooms, such as the archaic sculptures, the ceramics of the geometric period or the numerous bronzen pieces and sculptures evidences that this is one of the great museums of the world.

Continue reading >

Published in Spanish in Arte¿?Diseño, Gustavo Gili Publisher, 2004

1.
Art manifests itself in different ways through human oeuvres, singularly through music, poetry, sculpture, painting, etc. Each one of these different art forms need the intervention of the human being in order to manifest itself. For example, for music to become manifest it needs a composer to write it, an interpreter to play or a singer who gives it the voice. And so with the other arts. The art of painting needs a painter or an illustrator to make present in the form of a visual representation on the canvas or paper, an objective and existing reality, or, in the case of non-figurative painting of the 20th century, new figures or forms not necessarily subject to objective criteria.

Continue reading >