A rara avis: a designer who thinks
It’s possible that the name of the German designer Otl Aicher may be familiar to some elderly designers, but it is equally possible that it is not familiar and is not meaningful to younger generations of designers. Even those who can locate his name in the “who is who” in the European design panorama, don’t know more than what is known by the general public, that is, that he was one of the important personalities, together with Max Bill, Tomás Maldonado and others, who founded the Hochschule für Gestaltung Ulm (1953-1968); others may recall him as the designer of the corporate image for the Olympic Games of Munich (1972) for which he also designed the famous pictogram system.