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	<title>Zimmermann Asociados</title>
	<link>http://zimmermann-a.com</link>
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		<title>Design and Strategy</title>
		<description><![CDATA[1998
1. Introduction
European culture – and by extension, Western civilisation – has its initial foundation in Greece, specifically in the Athens of the 5th century B.C. Today, twenty-five centuries later, at the beginning of the third millennium, the influence of this foundation continues to permeate innumerable aspects of our daily life. Architecture, thought, religion and our [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/design-and-strategy/</link>
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		<title>The production of signs in graphic design</title>
		<description><![CDATA[The signs produced in graphic design are those found on a daily basis on the whole range of products and services: in the supermarket, in perfumeries, in bookshops, on magazines, screens, signs on facades and many other supports. Among these signs one distinguishes, on the one hand, singular signs such as a symbol, a logo, [...]]]></description>
		<link>http://zimmermann-a.com/blog/conferences/the-production-of-signs-in-graphic-design/</link>
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		<title>The subject as a project</title>
		<description><![CDATA[Published in the tipoGráfica magazine in 2006
Intro
This analysis of the design of graphic corporate images and non-graphic images, proposes an in-depth review of the concept of design. The differences between the image a company transmits and how it is actually perceived shows that it is possible to design aspects other than just signs and objects.

The [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/the-subject-as-a-project/</link>
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		<title>Miss Symbol”: another Beauty contest</title>
		<description><![CDATA[1991
As every year, the Graphic Design Association ADG-FAD of Barcelona, Spain, has emitted a call to designers, illustrators and advertising agencies to present projects for the competition of the well-known Laus Award. 
This past February the names of the award winners of the different categories were made public. It has to be said here, that [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/miss-symbol%e2%80%9d-another-beauty-contest/</link>
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		<title>Yiannis Vikelas and the Goulandris Foundation in Athens</title>
		<description><![CDATA[Published in ON magazine, 1989
Whoever has gone to Athens will no doubt have visited the National Archaeological Museum, where some of the greatest works of art of ancient Greece are exhibited. The breathtaking collection of cycladic art, with the small lute player as an absolute masterpiece, is a delight for the eyes and the spirit. [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/yiannis-vikelas-and-the-goulandris-foundation-in-athens/</link>
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		<title>Art is art &#8211; design is design</title>
		<description><![CDATA[Published in Spanish in Arte¿?Diseño, Gustavo Gili Publisher, 2004
1.
Art manifests itself in different ways through human oeuvres, singularly through music, poetry, sculpture, painting, etc. Each one of these different art forms need the intervention of the human being in order to manifest itself. For example, for music to become manifest it needs a composer to [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/art-is-art-design-is-design/</link>
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		<title>A rara avis: a designer who thinks</title>
		<description><![CDATA[It’s possible that the name of the German designer Otl Aicher may be familiar to some elderly designers, but it is equally possible that it is not familiar and is not meaningful to younger generations of designers. Even those who can locate his name in the “who is who” in the European design panorama, don’t [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/a-rara-avis-a-designer-who-thinks/</link>
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		<title>A “Summa cum laude” to mediocrity</title>
		<description><![CDATA[At the time of this writing, seven years have have passed since the citizens of Europe had to abandon their respective currencies &#8211; the Francs, the Liras, the Marks, the Pesetas etc., and get accustomed to the use of the new currency, the Euro.
In order to introduce a common currency to all the countries pertaining [...]]]></description>
		<link>http://zimmermann-a.com/blog/articles/a-summa-cum-laude-to-mediocrity/</link>
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		<title>Adrian Frutiger and Serenity</title>
		<description><![CDATA[The first time I heard Adrian Frutiger’s name was from my teacher, Emil Ruder, the professor of typography at what was then known as the Basel School of Arts and Trades. One day in the mid 1950s, during my studies, he showed me and commented on the first proofs of the Univers program of Adrian [...]]]></description>
		<link>http://zimmermann-a.com/blog/conferences/adrian-frutiger-and-serenity/</link>
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